Tom Ford has offered a line for men since 2014 and Chanel launched a line of men’s makeup last fall. Makeup for men is not new, and is actually more mainstream than it has ever been, as Vox’s Anna North detailed last September. UK-based founder Daniel Gray says in a video on the brand’s site that he started the brand because he wears makeup and has experienced body dysmorphia after being bullied in middle school. Using his “Foundation and Sponge Set”, have you got yours? All the modern man needs to look and feel his best.Ī post shared by War Paint on at 3:59am PSTīut the brand seems to be earnest.
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